#BLUEPRINT ENGINES HOW TO#
This is where you’ll create the keyword-rich (but not overstuffed) copy, build a solid structure that’s easy for bots and humans to read, and improve your overall content experience.įor detailed information on how to perform this, watch this webinar.
Your content strategy should have been a big part of your overall strategy, as discussed in the last step, but this is where the rubber meets the road. So, after you’ve done the backend, technical and strategic work necessary to boost your ranking, it’s time to focus on your content. This is a fairly extensive undertaking, but once again, Search Engine Journal to the rescue! If you’re working on an existing site, the very first thing you need to do is perform an SEO audit. Step 3: Create An SEO Processīy this point, you hopefully have a reasonably good understanding of what SEO is and how it works.Īnd now, it’s time to put that education into practice by developing and implementing your very own SEO process. If you’re using anything outside of plain text (and you should be – no one wants to scroll through a wall of text), make sure you check Google’s content-specific guidelines.
This includes information on how to deal with duplicate content and canonical pages, using robots.txt files to tell Google which pages to crawl and index, building and submitting sitemaps, and other ways you can help Google better understand your site.ĭepending on what type of content you have on your site, you may need to use different strategies to maximize its exposure.įor example, videos are a popular form of content requiring extra SEO work to ensure they rank as highly as possible. E-A-T: expertise, authority, and trustworthiness.Usability factors such as loading time and responsiveness, known as Core Web Vitals.Crawlability and indexability, i.e., how easy it is for search engines to find and map your content.The elements of SEO fall under two main categories: on-page and off-page.Īs you might expect, on-page SEO elements are the parts that are on your website. In other words, it’s figuring out exactly what changes you need to make to your website to make it more relevant to search queries. “Search engine optimization is the process of making your site better for search engines.” Your Guide To Learning SEOīefore we dive into the first step on your path to becoming an SEO Jedi, let’s take a quick look at what exactly we mean by search engine optimization. This article will give you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge.Īnd while we can’t promise you a top ranking in Google, we promise that if you do the work, you’ll see results.
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